Yearly digital advertising spend share India 2016-2025
Of the overall advertising and marketing expenditure made in India, 44 percent was allotted to digital media in 2023. This reflected an exponentially growing trend that emerged in 2016. Forecasts predict digital's share of marketing spends to further increase to 55 percent by 2025. 2023 was also the year that digital's marketing spending surpassed that of television, as predicted.