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In 2023, Procter & Gamble ranked as the most-viewed TV advertiser in the United Kingdom. TV ads from the consumer goods company generated 29.4 billion commercial impacts. Sky appeared as the second leading advertiser, with 19.1 billion impacts.
Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts)
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Other statistics that may interest you TV advertising in the United Kingdom
Overview
5
- Premium Statistic TV advertising spending in the UK 2011-2023
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
- Premium Statistic Most-viewed TV advertisers in the UK 2023
- Premium Statistic Ad industry power consumption in the UK 2022, by medium
- Premium Statistic Ad industry carbon emissions in the UK 2022, by medium
Major players
4
Marketer insights
6
- Premium Statistic Leading marketing channels for storytelling in the UK 2023
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic Sources of advanced TV ad budgets in the UK 2023
- Premium Statistic Drivers of advanced TV ad spend in the UK 2023
- Premium Statistic Share of marketers who think it is time to get rid of GRPs in the UK 2023
- Premium Statistic Readiness to get rid of GRPs in the UK 2023
Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2023
- Premium Statistic Traditional TV advertising reach in the UK 2020-2029, by type
- Premium Statistic Linear TV commercial impacts in the UK 2009-2023
- Premium Statistic Time spent with TV advertising in the UK 2022-2023
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Communication methods used by retailers in Great Britain 2023
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Attitudes towards product placement in the UK 2023
Spotlight: connected TV
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- Premium Statistic Household penetration of smart TV sets in the United Kingdom (UK) 2014-2023
- Premium Statistic Household ownership of smart TV in the United Kingdom (UK) 2014-2023, by age
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Connected TV ad spend in the UK 2022-2023, by format
- Premium Statistic Connected TV ad spend growth in the UK 2023, by format
Further related statistics
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- Leading syndicated TV advertisers in the U.S. 2013
- Leading brands on Fox News in the U.S. in 2018, by ad spend
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending in the United Kingdom (UK) 2013, by product category
- Leading brands on CNN in the U.S. in Q1 2018, by ad spend
- Leading Women's World Cup TV advertisers on Fox networks U.S. 2019
- Leading spot TV advertisers in the U.S. 2013
- Leading brands on MSNBC in the U.S. in Q1 2018, by ad spend
- Grammy Awards TV ad impressions in the U.S. 2017, by company
- Brazil: largest free TV advertisers 2021
- Number of TV ads seen daily per person in the United Kingdom (UK) 2008-2015
- Charity TV advertising expenditure in the UK 2007-2016
- Leading TV commercial sales houses in the UK 2017, by commercial impacts share
- Advertising revenue change of TV in Sweden 2016-2018
- Colombia: largest pet accessories digital advertisers 2019
- Uruguay: largest travel goods digital advertisers 2019
- Honduras: largest digital advertisers among car dealerships 2019
- Chile: largest pet accessories digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- Leading syndicated TV advertisers in the U.S. 2013
- Leading brands on Fox News in the U.S. in 2018, by ad spend
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending in the United Kingdom (UK) 2013, by product category
- Leading brands on CNN in the U.S. in Q1 2018, by ad spend
- Leading Women's World Cup TV advertisers on Fox networks U.S. 2019
- Leading spot TV advertisers in the U.S. 2013
- Leading brands on MSNBC in the U.S. in Q1 2018, by ad spend
- Grammy Awards TV ad impressions in the U.S. 2017, by company
- Brazil: largest free TV advertisers 2021
- Number of TV ads seen daily per person in the United Kingdom (UK) 2008-2015
- Charity TV advertising expenditure in the UK 2007-2016
- Leading TV commercial sales houses in the UK 2017, by commercial impacts share
- Advertising revenue change of TV in Sweden 2016-2018
- Colombia: largest pet accessories digital advertisers 2019
- Uruguay: largest travel goods digital advertisers 2019
- Honduras: largest digital advertisers among car dealerships 2019
- Chile: largest pet accessories digital advertisers 2019
Thinkbox. (April 30, 2024). Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts) [Graph]. In Statista. Retrieved May 05, 2024, from https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox. "Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts)." Chart. April 30, 2024. Statista. Accessed May 05, 2024. https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox. (2024). Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts). Statista. Statista Inc.. Accessed: May 05, 2024. https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox. "Television Advertisers Ranked by Broadcast Views in The United Kingdom (Uk) in 2023 (in Billion Commercial Impacts)." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox, Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts) Statista, https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/ (last visited May 05, 2024)
Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts) [Graph], Thinkbox, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/