Connected TV penetration rate in the U.S. 2014-2023
The connected TV penetration rate in the United States rose to an all time high in 2023, with 88 percent of American households owning at least one internet-connected TV device. Since 2014, there has been consistent growth, except for the year 2019. However 2020 indicates the growth returning, with an increase of six percentage points from 2019 to 2020.