Largest digital ad markets worldwide 2020

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According to a June 2020 estimate, the United States was the largest digital advertising market worldwide with a spending of 134.66 billion U.S. dollars, followed by China with over 75 billion and the United Kingdom with 19 billion. Brazil is the only country representing Latin America in the top 10, ranking ninth, with an expenditure of 4.8 billion dollars.

Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

July 2020

More information

Region

Worldwide

Survey time period

June 2020

Special properties

forecast

Supplementary notes

* China excludes Hong Kong.
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes classifieds, display (banners/static display, rich media, sponsorship and video, including advertising that appears before, during or after digital video content in a video player), search (paid listings, contextual text links and paid inclusion), in-game advertising, newsletter advertising and email.

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