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Usage of Shopee for live selling channels SEA 2022, by country

Published by S. Ganbold, Mar 28, 2024
According to a survey among e-commerce sellers in Southeast Asia from November 2022, 33.7 percent of the respondents in Singapore used Shopee for live selling. In comparison, around 20 percent of the sellers in Thailand used Shopee as a live selling channel as of November 2022.

Usage of Shopee for live selling channels in Southeast Asia in 2022, by country

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Release date

March 2023

Region

Asia

Survey time period

November 2022

Number of respondents

1,186 respondents

Supplementary notes

Original question: "What channels do you use for Live Selling?" (multiple answers were allowed)

Number of respondents in:
Singapore - 204;
Malaysia - 224;
Indonesia - 316;
the Philippines - 153;
Thailand - 134;
and Vietnam - 155.

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Overview

6

Usage

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Channels

7

Consumer behavior

5

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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