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Programmatic DOOH advertising budget sources in Germany 2023

Published by Statista Research Department, Mar 12, 2024
During a 2023 survey of ad buyers from Germany, 29 percent of respondents stated they had moved budget from other traditional channels to buy programmatic digital out-of-home ads; nine percent said they had added new budgets to programmatic DOOH.

Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023

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Sources

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Release date

October 2023

Region

Germany

Survey time period

as of October 2023

Number of respondents

*1,200

Supplementary notes

* The survey was conducted among 1,200 advertisers and agencies from Australia, France, Germany, Spain, the United Kingdom, and the United States. A separate number for Germany was not provided.
The source does not provide information about when the survey was conducted. The date provided is the release date.

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Overview

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Formats

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Programmatic

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Consumer insights

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