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U.S. adults using generative AI usage first for online search 2023-2027

Published by
Tiago Bianchi,
Mar 5, 2024
In 2023, around 13 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2027, this number is projected to reach over 90 million online users. Around 68 percent of adults in the country claimed to use generative AI for answering questions. As a result, the online search market is likely to be one one of the most affected industries by the the AI-powered search market trend.

Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2023 and 2027 (in millions)

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Release date

October 2023

Region

United States

Survey time period

August 2023

Number of respondents

4,023 respondents

Age group

18 years and older

Supplementary notes

*Forecast

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Statistics on " Online search market in the United States "

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Overview

6

Google

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Other leading search platforms

7

Usage and search behavior

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Search advertising

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Spotlight: AI-powered search

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