Most preferred social media for influencer marketing in France 2023
As of late 2023 survey carried out among French influencers, Instagram was the primary social media platform used for content distribution by 95 percent of female creators and 76 percent of male ones, respectively. Another female-dominated platform was Facebook, with 29 percent of females using it, as opposed to 22 percent of males. On the other hand, YouTube was utilized by more male influencers - 36 percent, as opposed to only 12 percent of females.
