U.S.: how consumers plan to save money for Valentine's Day

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In 2024, about three in 10 surveyed consumers in the United States planned to look for lower cost Valentine's Day gifts in order to save money. Roughly 10 percent of those polled planned to celebrate the romantic event on a different day for off-peak pricing.

Leading ways consumers will keep Valentine's Day spending costs down in the United States in 2024

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Release date

February 2024

More information

Region

United States

Survey time period

January 9 to 11, 2024

Number of respondents

1,008 respondents

Supplementary notes

The release date is the date the information was accessed.

The source stated that of those polled, 47 percent were married, 22 percent were in a relationship, 20 percent were single or widowed, five percent were dating with no commitments, five percent were divorced, and two percent were engaged.
The source also explained that these percentages exceeded 100 due to rounding.

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