Consumer shares that think brand loyalty comes after the first purchase worldwide 2023

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During a May 2023 survey among the general population of selected countries worldwide, 78 percent of all respondents agreed that consumers could discover things that make them loyal to a brand after their first purchase. The most significant share of survey participants who agreed stood among respondents in South Korea, with 92 percent.

Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023

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Release date

June 2023

More information

Region

Worldwide

Survey time period

May 2023

Number of respondents

13,802 respondents

Special properties

Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.

Supplementary notes

The type of the survey was not specified in the source.

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