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Benefits of AI use in marketing according to brand marketers in the U.S. 2023

Published by
Michele Majidi,
Nov 24, 2023
During a March 2023 survey among brand marketers in the United States, around 70 percent of respondents said what made them the most excited about the usage of artificial intelligence (AI) in marketing was the ability to do faster market research on prospects and customers. On the other hand, two percent stated they were not excited about AI at all.

Benefits of using artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023

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Release date

July 2023

Region

United States

Survey time period

March 17 to 30, 2023

Number of respondents

408 respondents

Special properties

among brand marketers

Supplementary notes

The source provides no release date; the date displayed is the access date.
Numbers have been rounded.

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Statistics on " Artificial intelligence (AI) in business "

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Overview

7

Segment: Business benefits

4

Segment: Business challenges

4

Segment: Employees

6

Special focus: Deployment and infrastructure

5

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Topics

Artificial intelligence (AI) use in marketing in the UKAdvertising in the UKProgrammatic advertising in the UKArtificial intelligence (AI) use in marketing Digital advertising in the UK
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