Drivers of fresh food consumption among U.S. consumers 2023

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In the U.S., 93 percent of consumers reported that price was a driver for purchasing fresh food. Consumers also commonly reported that personal health and wellness was an important driver for fresh food purchases that year.

Drivers of fresh food consumption among consumers in the U.S. in 2023

Characteristic	Share of responses
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Release date

2023

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Region

United States

Survey time period

July 2023

Number of respondents

2,000*

Supplementary notes

*The source used a survey approach that was designed to approximate US census demographics.

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