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Economic losses due to ad fraud worldwide 2023, by format

Published by Statista Research Department, Nov 29, 2023
Mobile ads accounted for the largest share of the economic losses the global digital advertising industry suffered in 2023 due to ad fraud, at nearly 30 percent. Online display and online search accounted for roughly 20 percent each. The losses were estimated at roughly 84 billion U.S. dollars.

Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format

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Release date

September 2023

Region

Worldwide

Survey time period

September 2023

Special properties

forecast

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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