Use of mobile to plan travel by type worldwide 2023

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A 2023 survey analyzed how travelers used their mobile devices to plan or book their trips worldwide. While nearly half of the sample used either a phone or a tablet for destination research, less than a quarter of respondents relied on an AI chatbot to plan or research travel as of the survey period.

Share of travelers who used a mobile device to plan or book travel in the last six months worldwide as of October 2023, by activity

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

Worldwide

Survey time period

October 2023¹

Number of respondents

18,000 respondents

Special properties

mobile device refers to either a phone or tablet

Supplementary notes

¹ The study was published in October 2023, but the source did not specify the date when the survey was conducted.

The survey was carried out in the following 15 countries: United Arab Emirates, Australia, Canada, Germany, Spain, France, United Kingdom, India, Italy, Japan, South Korea, Netherlands, Saudi Arabia, Singapore, United States.

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