Customer experience satisfaction of life insurance in the U.S. 2023
In 2023, life insurance customers in the United States were the most satisfied with the customer experience for mobile apps. The American Customer Satisfaction Index (ACSI) awarded a score of 85 out of 100 for the quality of mobile applications. Between 2022 and 2023, customer experience benchmarks improved for all aspects of the customer experience. Furthermore, the benchmark for speed and efficiency of policy approval saw the highest increase, soaring by four points.