TikTok hashtag views of leading skincare brands 2023

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CeraVe was the leading skincare brand on TikTok with the highest number of hashtag views on the app as of 2023, accounting for about 8.8 billion hashtag views. Nivea and The Ordinary were the second and third most successful brands in the ranking, respectively.

Number of hashtag views of leading skincare brands on TikTok worldwide in 2023 (in million views)

Characteristic	Number of hashtag views in million
CeraVe	8,800
Nivea	4,100
The Ordinary	3,400
Drunk Elephant	3,200
CosRx	2,400
Kiehl's	1,500
Glow Recipe	1,300
The INKEY List	1,200
Kylie Skin	1,100
Sol de Janeiro	811.6
Caudalie	555.5

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Release date

2023

More information

Region

Worldwide

Survey time period

August 22, 2023

Supplementary notes

Date of release is date of consultation.
The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names and that some brands were excluded because they did not have a TikTok account. For some of the brands included in the ranking, only the UK/European TikTok data was taken into consideration.

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