Asia: willingness to see sponsored social media ads by country 2023

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According to a survey conducted by Rakuten Insight in July 2023, 56 percent of respondents in Indonesia stated that they wanted to see sponsored social media ads because they helped them find good offers and discounts. In contrast, 62 percent of Japanese respondents stated that they did not want to see social media ads.

Share of users willing to see sponsored advertisements on social media in Asia as of July 2023, by country or territory

Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-

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Release date

August 2023

More information

Region

Asia

Survey time period

July 13 to 31, 2023

Age group

16 years and older

Special properties

multiple responses were allowed

Method of interview

Online survey

Supplementary notes

Original question: "Do you want to view sponsored advertisements on social media platforms?"

Number of respondents:
China: n= 10,298
Hong Kong: n= 3,382
Indonesia: n= 10,069
India: n= 30,989
Japan: n= 1,327
South Korea: n= 6,790
Malaysia: n= 10,862
Philippines: n= 12,121
Singapore: n= 5,768
Thailand: n= 39,560
Taiwan: n= 11,585
Vietnam: n= 2,884

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