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Reasons for clicking on social media ads Philippines 2023

Published by Statista Research Department, Aug 9, 2023
According to a survey by Rakuten Insight in the Philippines in July 2023, 62 percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, 45 percent of respondents said they also clicked on social media ads due to their entertainment value.

Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023

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Release date

August 2023

Region

Philippines

Survey time period

July 13 to 31, 2023

Number of respondents

10,322 respondents

Age group

16 years and older

Special properties

among those who view sponsored ads on social media

Method of interview

Online survey

Supplementary notes

The survey question was: "Why do you click on social media advertisements?"
Multiple answers were allowed.

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Overview

5

Facebook

5

Instagram

4

TikTok

4

Other social media platforms

5

Social commerce

6

Social media advertising

6

User behavior

5

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Topics

Social media in the PhilippinesInternet usage in the PhilippinesTelecommunications industry in the PhilippinesMedia in the Philippines Mobile internet & apps in the Philippines
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