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Top benefits of print marketing vs. digital according to marketers in the U.S 2022

Published by
J. G. Navarro,
Jan 4, 2024
A November 2022 survey asked in-house marketing decision-makers in the United States about the benefits of print marketing compared to digital. Around 41 percent of respondents mentioned sharing a physical copy of the information. Approximately 39 percent said a printed piece serves as an offline channel for buyers to consider purchasing products, whereas 34 percent stated it provides a tactile, interactive, and memorable experience.

Leading benefits of print marketing compared to digital according to in-house marketing decision-makers in the United States as of November 2022

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Release date

November 2022

Region

United States

Survey time period

November 2022

Number of respondents

300 respondents

Special properties

among in-house marketing decision-makers

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

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Statistics on " Direct mail advertising and marketing in the United States "

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Market overview

8

Market structure

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Marketers' perspective

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Consumers' perspective

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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