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SVOD households' willingness to pay for local video content in the Nordics 2023

Published by
Julia Stoll,
Dec 12, 2023
Over half of Nordic SVOD households responding to a 2023 survey stated that they were not willing to pay more for local movies and TV shows. Nearly one in four respondents would spend three euros more on SVOD services to have access to a catalog of Nordic video streaming content.

Willingness of subscription video-on-demand (SVOD) households to pay more for local movies and series in the Nordic countries as of spring 2023

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Release date

June 2023

Region

Denmark, Finland, Norway, Sweden

Survey time period

spring 2023

Number of respondents

6,700 respondents

Age group

15-74 years

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Statistics on " Subscription video-on-demand in Scandinavia "

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