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Conversion lift worldwide 2022, by review sorting type

Published by
Stephanie Chevalier,
Jun 5, 2023
The sorting function facilitates quick content discovery for online shoppers. As a result, each sorting type has a distinct influence on conversion rates. In 2022, the sorting method that yielded the most significant impact on conversions was sorting by the highest rating, leading to an increase of over 181 percent. Following was sorting by most recent comments, contributing to a conversion lift of nearly 172 percent. Conversely, understanding the factors behind lower ratings was also instrumental in helping consumers in their decision-making process.

Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type

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Release date

March 2023

Region

Worldwide

Survey time period

January to December 2022

Number of respondents

1,200 e-commerce websites*

Supplementary notes

* Activity on more than 1.5 million product detail pages.

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Statistics on " E-commerce marketing and advertising "

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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