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Consumers that would shop mostly online vs. offline worldwide 2023, by country

Share of consumers that would prefer to shop mostly online or mostly in-store worldwide in 2023, by country

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Sources

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Release date

May 2023

Region

Worldwide

Survey time period

January to March, 2023

Number of respondents

17,218*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The sample size includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

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