Turkey: online grocery shopping motivations 2022

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According to an online panel survey conducted in Turkey in May 2022, consumers' main motivation for online grocery shopping was making up for the grocery shortage or buying some products that they needed urgently, as stated by nearly one-third of the participants. The next most popular reason was benefiting from a special discount or promotion, selected by 27 percent of respondents.

What were your latest online grocery shopping motivations?

Characteristic	Share of respondents
Benefiting from a special discount/promotion	27%
Making up for the grocery shortage/buying a few products that I needed urgently	31%
Shopping for something I was craving/for consuming instantly	14%
Doing bulk shopping that I have planned in advance and will meet my grocery needs for 1-2 weeks	16%
Buying the necessary supplies for preparing for a special event/celebration or hosting guests at home or work	6%

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Release date

August 2022

More information

Region

Turkey

Survey time period

May 2022

Number of respondents

805 respondents

Age group

15-55 years old

Special properties

Participants from 81 different cities who did online grocery shopping in the last three days

Method of interview

Online panel

Supplementary notes

34% of the survey participants have done online grocery shopping on the day of the survey and 66% of them have done online grocery shopping until 2 days before the survey was conducted. Grocery shopping includes grocery items such as food, beverages, personal care and cleaning. Non-FMCG products such as clothing, home living products, household appliances are excluded.

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