Most valuable virtual celebrities in China H2 2022
In the second half of 2022, Little Monk was the most valuable virtual human in China, scoring 950 points in an index with 1,000 points being the highest possible score. The anime seven-year old character has mainly partnered with healthcare, food, and beverage brands. Liu Yexi, a virtual influencer on Chinese TikTok took the second spot with 855 points.