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Share of online and offline sales in China during Lunar New Year 2019-2023

Published by
Xin Ou,
Mar 5, 2024
A total of 72.3 percent of China's sales were made offline during Spring Festival in 2023, an increase from approximately 69.7 percent in the previous year. Chinese consumers were turning to offline once again after the lift of the coronavirus pandemic-related restrictions.

Distribution of online and offline sales in China during Spring Festival from 2019 to 2023

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Release date

January 2024

Region

China

Survey time period

2019 to 2023

Supplementary notes

A total of 64 product categories online and offline were surveyed.

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Lunar New Year in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesRetail industry in ChinaCoronavirus COVID-19 in China
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