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Share of consumers making a PVOD transaction in the U.S. 2022, by generation

Published by
Julia Stoll,
Feb 13, 2024
Making a PVOD transaction in the U.S. was most common among millennials in July 2022, with 24 percent of respondents stating to have paid at least 19.99 U.S. dollars to watch a first-run movie at home. By contrast, the share of baby boomers who used premium video-on-demand amounted to five percent.

Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation

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Release date

August 2022

Region

United States

Survey time period

July 27 to 28, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Transactional video-on-demand (TVOD) in the United States "

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Other statistics that may interest you Transactional video-on-demand (TVOD) in the United States

Overview

6

Revenues and consumer spending

5

Platforms

6

Consumer behavior

4

PVOD

5

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Topics

Transactional video-on-demand in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United States
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