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Favorite promotional mechanisms among Latin Americans 2022

Published by
D. Tighe,
Nov 8, 2023
A survey covering four Latin American countries (Brazil, Chile, Colombia, and Mexico) revealed that 36 percent of these consumers prefer immediate discounts in percentage terms as a promotional mechanism. Discounts in cash came in second place, followed by receiving a free item for a specific value.

Preferred promotional mechanisms by consumers in Latin America in 2022

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Release date

October 2022

Region

LAC

Survey time period

July to August 2022

Number of respondents

4,002 respondents*

Special properties

all product categories

Supplementary notes

* 20,534 consumers were surveyed across 23 countries worldwide. The sample size in Brazil was 1,002 participants, while Chile, Colombia, and Mexico each counted 1,000 respondents.

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Statistics on " Online shopping events in Latin America "

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Other statistics that may interest you Online shopping events in Latin America

Overview

4

Argentina

5

Brazil

5

Chile

6

Colombia

4

Mexico

6

Other countries

4

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Topics

Online shopping events in Latin AmericaHoliday season e-commerce in the United StatesE-commerce in Latin AmericaHoliday season in CanadaHoliday e-commerce in Western Europe
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