India: YouTube search interest in ISL

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A Google survey on online search behavior reported that Indian consumers showed the highest interest in searching for "Indian Super League" or "isl" on YouTube in the last week of February in 2023. This was the playoff week of the latest season of the football league. Each season typically runs from October to March.

Weekly interest in "Indian Super League" among YouTube users across India in 2023 ( from 0 to 100 where 100 = peak popularity)*

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Release date

April 2024

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Region

India

Survey time period

2023

Supplementary notes

*According to the source, numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means that there was not enough data for this term.

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