Most used eHealth tracker / smart watches by brand in Sweden 2023

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With 40 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among Swedish consumers. In second place follows Fitbit with 17 percent of respondents. These results are based on a representative online survey conducted in 2023 among 736 consumers in Sweden.
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Most used eHealth tracker / smart watches by brand in Sweden as of December 2023

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Number of respondents

736 respondents

Age group

18-64 years

Special properties

respondents who use fitness trackers, smartwatches with fitness function, motion trackers or sleep tracking systems (Housing & household equipment, Internet & devices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are your personal smart watches / fitness trackers?"

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