Social network usage by brand in Sweden 2023

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We asked Swedish consumers about "Social network usage by brand" and found that "Facebook" takes the top spot, while "WeChat" is at the other end of the ranking.
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Social network usage by brand in Sweden as of December 2023

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Number of respondents

11,300 respondents

Age group

18-64 years

Special properties

respondents who use any kind of social media (except instant messengers) regularly

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

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