Turkey: digital advertising spending by category 2022

Nota: La página que ha solicitado no está en su idioma predeterminado. Usted está usando nuestra plataforma en otro idioma ahora.

In 2022, programmatic advertising recorded the highest spending among all categories of digital advertising in Turkey, reaching over 27.4 billion Turkish lira. Social media and influencer advertising followed, totaling approximately 15.5 and two billion Turkish lira, respectively.

Digital advertising spending in Turkey in 2022, by category (in billion Turkish lira)

Characteristic	Spending in million Turkish lira
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

April 2023

More information

Region

Turkey

Survey time period

2022

Supplementary notes

*Influencer category covers all campaigns, promotions and content agreements with influencers.

**Connected TV includes advertising on video content broadcast with internet connection on Smart TV and game consoles.

***Digital audio includes audio advertising, music, IP-based radio, podcast content, promotion, special deals.

****E-mail includes advertising to non-advertiser e-mail databases (e-mail marketing with permission)

Citation formats