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Consumer awareness of fresh produce brands U.S. 2022

Published by
M. Shahbandeh,
Sep 1, 2023
When asked which brand comes to mind when thinking of fresh produce, more than a quarter of survey respondents named Dole in the U.S. in 2022. The next leading brand known my consumers was Chiquita, with only four percent of responses.

Consumer awareness of fresh produce brands in the U.S. as of 2022*

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Release date

September 2022

Region

United States

Survey time period

March 1 to March 10, 2022

Number of respondents

1,466 respondents

Age group

21-65 years

Supplementary notes

*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
The original survey question reads, "When you think of fresh produce, what brand is top-of-mind?"

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