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According to a survey conducted in June 2022 in India, 73 percent of Indians preferred branded health and beauty products over supermarkets' labels. Similarly, more than 60 percent of consumers chose branded coffee, tea, fruit juices, and soft drinks.
Importance of branded products in India as of 2022, by category
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YouGov. (July 21, 2022). Importance of branded products in India as of 2022, by category [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov. "Importance of branded products in India as of 2022, by category." Chart. July 21, 2022. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov. (2022). Importance of branded products in India as of 2022, by category. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov. "Importance of Branded Products in India as of 2022, by Category." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov, Importance of branded products in India as of 2022, by category Statista, https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/ (last visited May 13, 2024)
Importance of branded products in India as of 2022, by category [Graph], YouGov, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/