Use of influencers in the UK 2022, by number of followers
During a 2022 survey carried out in the United Kingdom, more than 37 percent of responding business-to-consumer (B2C) marketers said that they had worked with macro-influencers (with 100,00 to 1,000,000 followers) and another 32 percent said they had worked with micro-influencers (10,000 to 99,000 followers).