Snapchat's potential advertising reach in Israel 2024
Snapchat's potential advertising reach in Israel corresponded to roughly 14 percent of the country's population as of early 2024. Considering the population aged 18 years and older, the share of users that marketers could reach with ads on Snapchat stood at just under 16 percent, while the potential advertising reach for internet users amounted to 15.4 percent.