SVOD subscription rate in China 2021, by gender
Rakuten Insight in May 2021, about 53 percent of male respondents had subscribed to video-on-demand (SVOD) services compared to 45 percent among females. The survey found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
According to a Chinese consumer survey conducted by