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Travel/hosp. companies confidence in personalizing customer experience worldwide 2020

Published by Statista Research Department, Jul 21, 2021

In 2020, executives in the global travel and hospitality industry were surveyed on their ability to effectively deliver personalized experiences and messaging to their customers. The majority of respondents, 46 percent, stated that they felt somewhat confident about their ability to effectively deliver personalized experiences and messaging to their customers. Meanwhile, only four percent of respondents stated that they felt quite concerned.

Confidence level of travel and hospitality companies to deliver personalized experiences and messaging to their customers worldwide in 2020

Characteristic	Share of respondents
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Release date

August 2020

More information

Region

Worldwide

Survey time period

mid-2020

Number of respondents

almost 1,000

Special properties

most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations

Supplementary notes

The source phrased the question as, "How confident do you feel about the following statement?: 'My organization can effectively deliver personalized experiences and messaging to our customers.'"

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