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Global Android app retention rate Q3 2023

Published by Laura Ceci, Feb 5, 2024
During the third quarter of 2023, the retention rate for Android apps after 30 days from install was at roughly 2.61percent. Retention for Android apps was set at 21 after one day from download, while retention after seven days from the download was set at to 5.6 percent.

Android app retention rates worldwide in 3rd quarter 2023

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Release date

January 2024

Region

Worldwide

Survey time period

Q3 2023

Special properties

Android apps only

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