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Share of high-tech sales during Black Friday online sales in France 2017-2020

Published by Statista Research Department, Nov 29, 2023
Black Friday sales are regarded as one of the major international shopping events. However, during the year 2020 (influenced by the COVID-19 pandemic) the shopping rates were unsure, due to the closing of non-essential shops and the felt solidarity towards small independent shops. Thus, as high-tech products are favored during Black Friday week, the source has examined the share of product sold during Black Friday in France. Since 2017, 49 percent of high-tech sales were made, a value that dropped to 42 percent in 2020.

Share of French consumers having shopped high-tech products during Black Friday from 2017 to 2020

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Source

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Release date

December 2020

Region

France

Survey time period

November 24, 2017; November 23, 2018; November 29, 2019; December 4, 2020

Number of respondents

222,225 respondents

Special properties

Purchases made from 126 brands*

Supplementary notes

* The list of the 126 shops from which 222,225 panelists made purchases from can be found in the methodology of the source

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