Discount events sales value Colombia

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The discount event with the highest online sales value in Colombia in 2020 was the first Cyberlunes of the year. Held between the 3rd and 6th of July, in the midst of the confinement over the COVID-19 pandemic, online sales during the event rose to approximately 667 billion Colombian pesos, a significant growth compared to 188 billion pesos the previous year. On the other hand, during Black Friday (November 27, 2020), sales reached a value of 467 billion pesos. That is over 50 percent more than in 2019.

Hot Sale, Cyberlunes, and Black Friday sales value in Colombia from 2019 to 2021 (in billion Colombian pesos)

Characteristic	2019	2020	2021*
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

September 2021

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Region

Colombia

Survey time period

2019 to 2021

Supplementary notes

* Results of the second edition of Cyberlunes and Black Friday not available.
** Online and offline sales.

Data for 2019 and 2020 were released by the Colombian Chamber of E-Commerce, with data from CredibanCo, Redeban, and ACH Colombia.

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