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Cart abandonment rate in the Netherlands 2023

Published by
Koen van Gelder,
Feb 21, 2024
When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete. In the fourth quarter of 2023, 78 percent of orders on mobile devices in the Netherlands were not completed, while only 66 percent of orders on computers were abandoned.

Percentage of baskets created that did not result in a completed order in the Netherlands in 4th quarter 2023, by device

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Source

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Release date

February 2024

Region

Netherlands

Survey time period

Q4 2023

Supplementary notes

The source adds the following methodology information: "To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, and meet a monthly minimum visit threshold."

Release date is date of access.

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