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Obstacles to the marketing of RI products according to French financial advisors 2019

Published by Statista Research Department, May 23, 2022

The level of awareness regarding responsible investments (RI) among people in France was quite low in 2019, and many of the French adults surveyed said that they had never heard of it prior to the study. This statistic focuses on the financial advisors' point of view regarding the marketing of responsible products. It appears that, in 2019, the main obstacle to the commercialization of these products was the lack of information (46 percent of the respondents).

As a financial advisor, what do you think are the obstacles to the marketing of responsible investment (RI) products?*

Characteristic	Share of respondents
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Release date

April 2019

More information

Region

France

Survey time period

March 5-21, 2019

Number of respondents

415 respondents

Age group

18 years and older

Special properties

Financial advisers

Method of interview

Telephone interviews and online survey

Supplementary notes

* This question was phrased by the source as follows: "Quels sont les freins à la commercialisation des produits investissement responsable ?"

The source adds the following information: "Spoking Polls surveyed 415 people, of which 72 were private banking advisers and 343 portfolio management advisers".

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