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Ranking of product types bought in Poland 2021

Published by
Adriana Sas,
Jul 12, 2023
In 2021, 15 million Poles bought clothes and shoes in online shops, establishing this category as the most popular. Other types of goods that enjoyed popularity were cosmetics, including haircare and skincare products and home electronics.

Most popular products purchased online in Poland in 2021, by number of consumers (in millions)

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Release date

May 2022

Region

Poland

Survey time period

2021

Age group

15-79 years old

Special properties

Those who purchase online

Supplementary notes

The report is based on interviews with a total of about 12,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK.

Original question: "What types of products have you bought online in the past year?"

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