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In 2022, personal care sector showed 15 percent value growth in urban cities in Vietnam, the highest growth rate among major FMCG categories. This was followed by home care category with 14 percent growth rate. In that year, packaged food was the only FMCG category that experienced a decrease in value.
Value growth rate of FMCG products in urban cities in Vietnam in 2022, by category
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Other statistics that may interest you FMCG market in Vietnam
Overview
6
- Premium Statistic Growth of retail sales of consumer goods and services Vietnam 2019-2023
- Premium Statistic Production growth of food products in Vietnam 2015-2023
- Premium Statistic Production growth of beverages in Vietnam 2015-2023
- Premium Statistic Import value of consumer goods in Vietnam 2022, by trade partner
- Premium Statistic Most chosen FMCG brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen FMCG brands in rural areas Vietnam 2022, by penetration rate
Key indicators
5
- Premium Statistic Value growth of FMCG categories in urban cities in Vietnam 2022
- Premium Statistic Value growth of FMCG categories in rural areas in Vietnam 2022
- Premium Statistic Monthly FMCG spending in urban Vietnam 2017-2021
- Premium Statistic Monthly FMCG spending in rural Vietnam 2017-2021
- Premium Statistic Import value of leading consumer goods in Vietnam 2022
E-commerce
4
- Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2023, by category
- Premium Statistic Consumer goods e-commerce spending in Vietnam 2023, by category
- Premium Statistic Number of e-commerce users in Vietnam 2018-2022
- Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
Food and beverages
8
- Premium Statistic Food and beverages retail sales in Vietnam 2016-2023
- Premium Statistic Food and beverages consumption Vietnam 2018-2024
- Premium Statistic Annual packaged foods in-home value growth in rural areas Vietnam 2020-2022
- Premium Statistic Annual packaged grocery in-home value growth in urban areas Vietnam 2020-2022
- Premium Statistic Most chosen food brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen food brands in rural areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in rural areas Vietnam 2022, by penetration rate
Dairy
7
- Premium Statistic Milk and dairy products market revenue Vietnam 2020-2021
- Premium Statistic Annual dairy in-home value growth in urban areas Vietnam 2020-2022
- Premium Statistic Annual dairy in-home value growth in rural areas Vietnam 2020-2022
- Premium Statistic Fresh milk production volume in Vietnam 2016-2023
- Premium Statistic Powder milk production volume in Vietnam 2016-2023
- Premium Statistic Most chosen dairy brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen dairy brands in rural areas Vietnam 2022, by penetration rate
Personal care
6
- Premium Statistic Annual personal care value growth Vietnam 2020-2022, by degree of urbanization
- Premium Statistic Shampoo and conditioner production volume in Vietnam 2010-2022
- Premium Statistic Toothpaste production volume in Vietnam 2010-2022
- Premium Statistic Shower cream and cleansing foam production volume in Vietnam 2016-2022
- Premium Statistic Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate
Leading FMCG companies
3
Consumer behavior
4
- Premium Statistic Intention of purchase groceries online Vietnam 2022
- Premium Statistic Most popular online product categories Vietnam 2023
- Premium Statistic Willingness to pay more for sustainable products Vietnam 2023
- Premium Statistic Preferred channels to buy beauty and care product Vietnam 2023
Further related statistics
18
- Share of urban buyers buying added value fabric softener Vietnam 2015-2019, by type
- Share of urban buyers purchasing added value dish soap in Vietnam 2015-2019, by type
- Share of food private label products among urban buyers in Vietnam 2017-2019
- Share of personal care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric detergent in Vietnam 2015-2019, by category
- Share of home care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric softener in Vietnam 2015-2019
- Share of urban buyers purchasing toilet cleaners in Vietnam 2015-2019
- Share of urban buyers purchasing added value detergent in Vietnam 2015-2019, by type
- Most purchased personal care categories in e-commerce in Vietnam 2019
- Annual growth FMCG secotor Australia 2014-2017
- Net income of Metro Retail Stores Group Inc. Philippines FY 2014-FY 2022
- Monthly export value of consumer goods in Alberta 2015-2018
- Most innovative FMCG companies in the Netherlands 2018, by turnover share
- Leading FMCG chains in Russia 2017, by share in retail trade
- YoY growth rate of FMCG volume rural areas Vietnam 2018-2020
- Average monthly household expenses on durables in Japan 2012-2020
- Bombay Dyeing PAT FY 2016-2023
Further Content: You might find this interesting as well
Statistics
- Share of urban buyers buying added value fabric softener Vietnam 2015-2019, by type
- Share of urban buyers purchasing added value dish soap in Vietnam 2015-2019, by type
- Share of food private label products among urban buyers in Vietnam 2017-2019
- Share of personal care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric detergent in Vietnam 2015-2019, by category
- Share of home care private label products among urban buyers in Vietnam 2017-2019
- Share of urban buyers purchasing fabric softener in Vietnam 2015-2019
- Share of urban buyers purchasing toilet cleaners in Vietnam 2015-2019
- Share of urban buyers purchasing added value detergent in Vietnam 2015-2019, by type
- Most purchased personal care categories in e-commerce in Vietnam 2019
- Annual growth FMCG secotor Australia 2014-2017
- Net income of Metro Retail Stores Group Inc. Philippines FY 2014-FY 2022
- Monthly export value of consumer goods in Alberta 2015-2018
- Most innovative FMCG companies in the Netherlands 2018, by turnover share
- Leading FMCG chains in Russia 2017, by share in retail trade
- YoY growth rate of FMCG volume rural areas Vietnam 2018-2020
- Average monthly household expenses on durables in Japan 2012-2020
- Bombay Dyeing PAT FY 2016-2023
Kantar Worldpanel. (February 17, 2023). Value growth rate of FMCG products in urban cities in Vietnam in 2022, by category [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1111781/vietnam-value-growth-fmcg-categories-urban-cities-by-type/
Kantar Worldpanel. "Value growth rate of FMCG products in urban cities in Vietnam in 2022, by category." Chart. February 17, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1111781/vietnam-value-growth-fmcg-categories-urban-cities-by-type/
Kantar Worldpanel. (2023). Value growth rate of FMCG products in urban cities in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1111781/vietnam-value-growth-fmcg-categories-urban-cities-by-type/
Kantar Worldpanel. "Value Growth Rate of Fmcg Products in Urban Cities in Vietnam in 2022, by Category." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1111781/vietnam-value-growth-fmcg-categories-urban-cities-by-type/
Kantar Worldpanel, Value growth rate of FMCG products in urban cities in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1111781/vietnam-value-growth-fmcg-categories-urban-cities-by-type/ (last visited April 27, 2024)
Value growth rate of FMCG products in urban cities in Vietnam in 2022, by category [Graph], Kantar Worldpanel, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1111781/vietnam-value-growth-fmcg-categories-urban-cities-by-type/