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According to the results of a global survey of mobile users conducted in early 2019, 58 percent of respondents stated that they were prepared to share data on what mobile apps and websites they use to avoid paying for online content. However, 29 percent of respondents would have rather pay for content and not share their personal data.
Types of data global online consumers are prepared to share to avoid paying for content as of February 2019
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- Consumers worldwide who read online consent notices entirely 2019
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Statistics
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- U.S. internet users sharing user data for targeted ads 2018, by age group
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- Gen Z attitudes to online advertising in the UK in 2023
- Germany: willingness to share personal information in exchange for benefits 2016
- Opinion of French about targeted advertisement on e-commerce websites by age 2018
- Russia: willingness to share personal information in exchange for benefits 2016
- Latin America: public opinion on using big data to target online advertising 2017
- Comfort levels in sharing personal information online in the UK 2015-2017, by type
- French public opinion on marketing practices on e-commerce websites 2018
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- Consumers willing to share connected car data by nonproprietary app 15
- Attitudes towards behavior tracking and data sharing with insurers in the UK 2015
- Motor insurance customers willing to share data with insurer Europe 2016, by country
- Share of Gen Y consumers who would consider buying insurance from GAFA worldwide 2016
- Frequency of pupils sharing personal information on the internet in Poland 2017
- Concerns on data sharing via connected vehicles in APAC 2020 by country
- Teads revenue 2016-2023
Ogury. (January 13, 2020). Types of data global online consumers are prepared to share to avoid paying for content as of February 2019 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury. "Types of data global online consumers are prepared to share to avoid paying for content as of February 2019." Chart. January 13, 2020. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury. (2020). Types of data global online consumers are prepared to share to avoid paying for content as of February 2019. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury. "Types of Data Global Online Consumers Are Prepared to Share to Avoid Paying for Content as of February 2019." Statista, Statista Inc., 13 Jan 2020, https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury, Types of data global online consumers are prepared to share to avoid paying for content as of February 2019 Statista, https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/ (last visited May 19, 2024)
Types of data global online consumers are prepared to share to avoid paying for content as of February 2019 [Graph], Ogury, January 13, 2020. [Online]. Available: https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/