Alternatives to 3rd party cookies under evaluation in Europe 2024

Nota: La página que ha solicitado no está en su idioma predeterminado. Usted está usando nuestra plataforma en otro idioma ahora.

During an early 2024 survey, it was found that contextual advertising was the most popular solution looked into by the European advertising industry professionals in light of the looming third-party cookie deprecation. Nearly two third of respondents said that they were evaluating it for the future.

Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

February 2024

More information

Region

Europe

Survey time period

as of February 2024

Number of respondents

167 respondents

Special properties

among advertising industry professionals

Supplementary notes

Original question: "Which alternatives to third-party cookies are you evaluating for the future? (Please select all that apply)"
The source does not provide a survey date. The date provided is the publication date.

Citation formats