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McKinsey, was a fashion entrepreneur and influencer Miroslava Duma (miraduma).
The daughter of the former Saint Petersburg mayor, TV anchor, journalist, socialite, actress and politician Ksenia Sobchak (xenia_sobchak) owned an Instagram account with the largest share of luxury subscribers among other celebrities in Russia as of March 2018. The second most followed individual by the share of young luxury consumers across the country, according to the study by Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group
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McKinsey & Company. (June 30, 2018). Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company. "Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group." Chart. June 30, 2018. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company. (2018). Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company. "Instagram Accounts with Largest Share of Luxury Consumer Subscribers* in Russia as of March 2018, by Gender and Age Group." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey & Company, Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group Statista, https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/ (last visited May 11, 2024)
Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group [Graph], McKinsey & Company, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/