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McKinsey believed that strengthening bonds with existing customers through loyalty programs was the second most important growth driver in the Russian luxury segment. For such purposes, non-financial incentives seemed to be the most valued, with nearly 60 percent of respondents supporting such consumer-loyalty consolidation technique.
Over one half of industry experts surveyed by What actions focused on inspiring loyalty do you plan to take?*
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). What actions focused on inspiring loyalty do you plan to take?* [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, und Double Data, und Farfetch. "What actions focused on inspiring loyalty do you plan to take?*." Chart. June 30, 2018. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, Double Data, Farfetch. (2018). What actions focused on inspiring loyalty do you plan to take?*. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, and Double Data, and Farfetch. "What Actions Focused on Inspiring Loyalty Do You Plan to Take?*." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company & Double Data & Farfetch, What actions focused on inspiring loyalty do you plan to take?* Statista, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/ (last visited May 10, 2024)
What actions focused on inspiring loyalty do you plan to take?* [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/