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About 46 percent of responding French people declared not being encouraged to purchase a product promoted by an influencer, according to a survey conducted in 2018. Moreover, in total, less than 20 percent of those surveyed said that they were encouraged to purchase a brand's products after hearing from an influencer about it.
Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?*
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Harris Interactive. (March 27, 2018). Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?* [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1051456/purchasing-products-promoted-by-influencers-france/
Harris Interactive. "Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?*." Chart. March 27, 2018. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1051456/purchasing-products-promoted-by-influencers-france/
Harris Interactive. (2018). Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?*. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1051456/purchasing-products-promoted-by-influencers-france/
Harris Interactive. "Does The Fact That An Influencer Mentions a Product in His Posts Encourage You to Purchase from a Brand?*." Statista, Statista Inc., 27 Mar 2018, https://www.statista.com/statistics/1051456/purchasing-products-promoted-by-influencers-france/
Harris Interactive, Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?* Statista, https://www.statista.com/statistics/1051456/purchasing-products-promoted-by-influencers-france/ (last visited May 11, 2024)
Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?* [Graph], Harris Interactive, March 27, 2018. [Online]. Available: https://www.statista.com/statistics/1051456/purchasing-products-promoted-by-influencers-france/