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Number of online product reviews expected by U.S. digital shoppers 2019, by age

Published by
Stephanie Chevalier,
May 4, 2022
The statistic shows the results of a survey among digital shoppers in the United States about the number of online reviews they expect that would make them trust a product. According to the source, most consumers in the 18 to 24 age group expected more than 200 reviews per product. The average number of expected reviews was 112. Overall, younger shoppers expected more reviews than older shoppers.

How many reviews do you expect when looking at a product online?

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Source

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Release date

March 2019

Region

United States

Survey time period

January 2019

Number of respondents

>1,000 adults

Age group

18 years and older

Special properties

U.S. adults who shopped online at least once in 2018

Supplementary notes

Original question: As a shopper, how many reviews do you expect when looking at a product on Amazon or another retailer?

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